What FlowProofs does

FlowProofs watches that every start of your system gets its matching finish, and tells you the moment one doesn't.

The short version

Most agency automations are a chain: a call comes in, a workflow tool routes it, a record lands in a CRM. Any link in that chain can quietly fail. A step times out, a field is missing, an integration gets disconnected, and nobody notices until a client asks why a lead never showed up.

FlowProofs doesn't care what's in the middle. It only asks for two small reports: one when work starts, one when it finishes. It then checks that every start has a matching finish, within a reasonable amount of time, and tells you the moment one doesn't.

Monitoring the outcome, not the tools

This is a deliberate difference from most monitoring: FlowProofs doesn't log into your tools, doesn't check whether a webhook is technically configured, and doesn't care which specific automation platform is involved. It only cares whether the outcome you defined actually happened. A workflow can run perfectly and still fail to deliver: a form can submit successfully into a step that silently drops the record before it reaches your CRM. Tool-level monitoring would say everything's fine. FlowProofs would catch it, because the finish never arrived.

How this maps to what you'll set up

• You name the purpose in plain language, like "Every call becomes a CRM lead."
• You add one small report at the start of that system, and one at the finish. See the two pings.
• FlowProofs matches starts to finishes using a shared reference, proposes a sensible waiting window from real data, and alerts you only on genuine failures, never on records still within their window.

That's the entire mental model. Everything else in these docs is detail underneath it.